OPERATOR + ACCELERATOR + ENTREPRENEUR
Growth Obsessive
Jason Heller is an entrepreneur, tech executive, advisor, and investor with a passion for growing digital, data-driven companies, as well as companies undergoing transformation to embrace these models.
Over the past 25 years, Jason has helped create over $100 billion in enterprise value, working primarily with growth-stage and public companies as a CEO, president, chief growth officer, or as an advisor to leadership teams, boards, and private equity firms. He is known for identifying the most critical opportunities or challenges, aligning executive teams around a clear strategy, and executing with focus, accountability, and measurable results.
Most recently, Jason served as CEO of Mistplay, a private equity-backed mobile gaming loyalty platform. Under his leadership, the company grew nearly 300% in three years. He reshaped the executive leadership team, strengthened the organization’s operational focus, accelerated growth capabilities and best-in-class capabilities in data, analytics, and AI, and expanded geographically. Operating at the intersection of mobile gaming and adtech—two dynamic, fast-growing sectors— Mistplay exemplifies Jason’s ability and passion to leverage data to deliver personalized and accretive user experiences, a key theme throughout his career.
Previously, Jason was President of Persado, a pioneer in generative AI, and served as an Executive-in-Residence at Adobe. He co-founded and successfully exited two companies: first, an early digital media and eCRM agency, which was acquired by Horizon Media, the largest independent media agency in the world, and later, Agiliti, one of the first consultancies focused on digital, marketing, and growth transformation. The latter was acquihired by McKinsey & Company, where Jason became a Partner and global co-lead of the digital growth practice for nearly a decade.
Jason is an investor and active advisor to several leading consumer tech, marketing technology, adtech, and AI platforms, including ActionIQ, the industry’s leading CDP (recently acquired by Uniphore), Offerfit, an AI-driven personalized testing platform that uses reinforcement learning and AI agents that learn autonomously to make A/B testing obsolete, and Oribi, a codeless analytics platform (acquired by LinkedIn). He is also an advisor to Growth Curve Capital, a leading private equity firm.
A frequent keynote speaker and contributor to major publications, Jason is recognized as a thought leader on digital growth and operational excellence. He lives in New York with his wife and two children.​​
